I’m attaching a link to an article I was reading today about the advancements in digital cameras. Are the new features needed, desired, or adding enough value that the pros will continue to upgrade? The newest innovations aren’t leaps and bounds over what we have in our hands already. Thus, possibly slowing down the purchase and creating a decline. It’s not that manufacturers are shouting out that sales are dropping, however it sounds like more of some stagnation occurring on coming up with real whoppers of new equipment.
At the same time, one should ask then, what is it that would be leaps and bounds to push the purchase of new equipment? Our cameras do so much now, and they have limits with size of the camera body, and ability to mix all features into one unit. If you’re dealing with shooting video using a RED Cinema camera vs. shooting video on your still Canon SLR, you’re not comparing apples to apples, and it seems a far reach for the development of an item like that. If a manufacturer is offering up working on an all in one combining a Leica Sofort instant camera, mixed in with a digital SLR, now that would be something!
“In February, Nikon—the world’s second-biggest camera manufacturer by market share—published a notice of “recognition of extraordinary loss.” The statement admitted that, over the last nine months of 2016, the company had lost $260m,” shared by petapixel.com.